PROFILINE Rim Cleaner Rim Cleaner

2026-03-29T13:00:38+02:00

Vendor: SONAX
Type: Rim cleaner
Price: 54.66 - 1936.13 (3 variants)

Wheel Cleaner in Professional Sizes — SONAX PROFILINE Wheel Cleaner for Detailing Businesses

Why does a detailing business need a professional wheel cleaner? The professional wheel cleaner is an alkaline cleaner in large containers up to 200 liters — it efficiently and gently removes brake dust, road grime, and encrustations from alloy wheels, steel wheels, and coated wheels.

Wheels are the most heavily soiled components of the car body during vehicle operation: brake dust from ceramic and metal pads, baked-on road grime, and oil splashes from the engine compartment combine to form a layer that bakes on during hot braking and is almost impossible to remove without a strong cleaning product. At the same time, wheels are often made of sensitive aluminum alloys or have high-quality coatings that can be attacked by aggressive acid cleaners. The SONAX PROFILINE Wheel Cleaner solves this problem: As an alkaline cleaner without hydrofluoric acid components, it removes stubborn brake dust and wheel grime without attacking the wheel surface. Available in 1 liter, 5 liter, 25 liter, and 200 liter for continuous professional use.

Alkaline formulation without hydrofluoric acid — gentle on all wheel types. Wheel cleaners containing hydrofluoric acid are very effective, but they attack aluminum surfaces, clear coat finishes, and chrome trim — visibly over time through dulling and staining. The PROFILINE Wheel Cleaner works with alkaline active ingredients that break down brake dust and dirt without chemically damaging the wheel surface. The product is safe for cast aluminum wheels, chrome wheels, coated wheels, and steel wheels — universally applicable in any business without wheel type-specific sorting.

Professional containers up to 200 liters for economical continuous use. In the consumer sector, wheel cleaners are available in 500 ml or 1 liter — for businesses that process dozens of vehicles daily, this is uneconomical. The PROFILINE Wheel Cleaner is available in professional containers up to 200 liters and allows refilling spray bottles and pressure containers for daily use. The price per liter in 25-liter or 200-liter containers is considerably lower compared to the 1-liter format — a decisive cost advantage for businesses with high wheel cleaner demand.

Fast reaction time for efficient workflow in the car wash. In professional washes and detailing businesses, reaction time matters: products that require a long reaction time slow down the workflow when multiple vehicles are being washed simultaneously. The PROFILINE Wheel Cleaner shows visible results on typical wheel grime after just 1–3 minutes of reaction time — brake dust loosens and can be rinsed off or brushed off with a wheel brush, without stubborn, vigorous rubbing.

Practical tip from Detailing1: For optimal results, spray the PROFILINE Wheel Cleaner onto dry, cool wheels — not onto hot wheels directly after driving, as the product could dry too quickly and leave stains. Allow wheels to cool down first (at least 10 minutes after driving), then spray on the cleaner, let it work for 2–3 minutes, work over with a suitable wheel brush, and rinse thoroughly. For stubborn baked-on brake dust, increase the reaction time to 5 minutes and do not let it dry out — re-moisten if necessary. The PROFILINE Wheel Cleaner Red Max is the stronger alternative with a color indicator for extreme brake dust.

Formulation of PROFILINE Wheel Cleaner — Alkaline active ingredients and brake dust removal

The PROFILINE Wheel Cleaner works with a pH-alkaline active ingredient system that softens the bonds between brake dust particles and the wheel surface. Brake dust consists of fine metal particles (iron, copper), carbon from the friction lining, and organic binders. When heated by braking, these particles bake onto the wheel surface — especially on warm aluminum wheels, which act as heat dissipators for the brake.

The alkaline active ingredients of the Wheel Cleaner dissolve both the organic binders and the oxide compounds between iron particles and the aluminum surface. The result is a dirt matrix that, after sufficient reaction time, completely detaches from the rim with water and brushing — without the need for strong mechanical pressure or aggressive acids. For wheels that are regularly cleaned, a simple rinse without a brush is often sufficient for light soiling; for wheels that have been neglected for longer, the combination of reaction time and brushing is the most efficient way.

The pH value of the PROFILINE Wheel Cleaner is set to be gentle on aluminum alloys: Strongly alkaline cleaners (pH > 13) attack aluminum and can damage the anodization of aluminum wheels. The PROFILINE Wheel Cleaner balances cleaning power and material compatibility for continuous professional use without risk to high-quality wheel surfaces.

An important aspect in professional use is correct dilution. The PROFILINE Wheel Cleaner is a concentrate that can be used undiluted or diluted depending on the degree of soiling. For light, fresh soiling after a normal drive, a dilution of 1:3 (1 part cleaner, 3 parts water) is sufficient. For stubborn baked-on brake dust after a long period of inactivity or after intensive sporting use, undiluted use is recommended. Dilution reduces product consumption while maintaining sufficient cleaning power and significantly lowers the cost per cleaned wheel.

Application of Wheel Cleaner — Reaction Time, Brushing, and Rinsing

The standard process for wheel cleaning in a business: treat wheels before washing the bodywork. Spray wheel cleaner onto dry or pre-wetted wheels — good wetting of all wheel areas, including the inside of the spokes and the brake areas behind the spokes, is important. Allow the product to work for 2–3 minutes. Work over with a wheel brush (spoke brush + flat wheel brush), reaching all areas of the wheel. Rinse thoroughly with a strong jet of water — residues can leave stains after drying.

For use in automated car wash processes, the 25-liter or 200-liter container is recommended: the product is filled into the wheel cleaner reservoir of the system and sprayed onto the wheels via automatic dosing. The reaction time in the tunnel wash process is short (30–60 seconds), so the concentration should be slightly increased or the product should be manually re-treated on more heavily soiled wheels afterwards.

For mobile detailing, the 1-liter format in a spray bottle is recommended — sufficient for 8–12 vehicles per delivery size. For regular repurchases, the 5-liter container offers an economical refill solution.

For frequently asked questions: Yes, the PROFILINE Wheel Cleaner is also suitable for cast aluminum spoke wheels with vapor-deposited or polished aluminum surfaces, provided the reaction time is not exceeded. Polished aluminum wheels (so-called "Diamond Cut" or turned wheels) react more sensitively to chemical cleaners than painted wheels: For these special wheels, the wheel cleaner should act for a maximum of 2 minutes, rinsed immediately with water, and no abrasive brush should be used. The alkalinity of the cleaner can cause discoloration on polished aluminum with excessive reaction time — with normal reaction time, the risk is minimal.

Areas of application for PROFILINE Wheel Cleaner — Car washes, detailing and mobile service

In stationary detailing operations, the PROFILINE Wheel Cleaner is the standard product for wheel cleaning before any vehicle detailing. Even for vehicles brought in for polishing or sealing, the wheels must be clean — brake dust on the wheels would get onto the freshly polished paint from splashing water during detailing and create new scratches. Therefore, wheel cleaning as the first step of any detailing with the PROFILINE Wheel Cleaner is mandatory, not optional.

Car dealerships and dealers who recondition used vehicles have a high demand for wheel cleaner: every vehicle in inbound detailing needs clean wheels before it goes into the showroom. The 25-liter container covers the needs of an average-sized car dealership for several weeks and significantly saves on procurement effort and costs compared to smaller container sizes.

PROFILINE Wheel Cleaner in comparison — Wheel cleaner range at SONAX

The SONAX PROFILINE wheel cleaner range includes two main products: The PROFILINE Wheel Cleaner (this product) and the PROFILINE Wheel Cleaner Red Max with color indicator. The Red Max contains an iron indicator that reacts reddish upon contact with iron particles from brake dust, making it visible where brake dust is present — useful for visual inspection of cleaning effectiveness and for customer communication ("Look how much brake dust was on your wheel"). The standard Wheel Cleaner without color indicator is generally cheaper and sufficient for businesses that do not require a color reaction.

In the consumer sector, SONAX offers the SONAX FelgenBeast Wheel Cleaner — a highly alkaline wheel cleaner with particularly fast action. The PROFILINE Wheel Cleaner is optimized for continuous use in large containers, while the FelgenBeast represents a consumer format for occasional use. For businesses with very high demands on fast action and cleaning power, who do not shy away from cost differences for large containers, the Red Max in the 5-liter or 25-liter format can also be an alternative.

Buy SONAX PROFILINE Wheel Cleaner — Container sizes and cost comparison

The PROFILINE Wheel Cleaner is available in four container sizes: 1 liter (for mobile use and beginners), 5 liters (for smaller businesses and as a supply for 1–2 months), 25 liters (for medium-sized businesses as a quarterly supply) and 200 liters as a bulk container for large car washes and fleet operators. The choice of the right container size depends on monthly consumption: for 10–15 vehicles per month, the 5-liter container is ideal; for 50+ vehicles per month, the 25-liter container pays off, and for industrial use, the 200-liter container.

For businesses that want to try the Wheel Cleaner for the first time, it is recommended to start with the 1-liter format to test the cleaning performance on their own vehicle fleet. Those who are convinced then switch to the 5-liter or 25-liter format and benefit from the lower price per liter. As a verified SONAX specialist dealer, Detailing1 carries all container sizes of the PROFILINE Wheel Cleaner in its range.

One aspect often underestimated in practice: the right brush choice. A good wheel cleaner only unfolds its full potential in combination with a suitable wheel brush. For spoke wheels, a flexible spoke brush that can also reach narrow gaps is recommended; for flat wheels, a flat bristle brush that reaches the entire inner wheel surface is ideal. Anyone who only sprays and rinses without brushing will always leave residues in the indentations and on the inner edges of the spokes on heavily soiled wheels. The investment in good brush equipment is just as much a part of professional wheel cleaning as the right cleaning product.